Privacy Policy

Who we are

FreshLids (freshlids.com.au) is an Australian business that operates smart vending machines supplying premium headwear in high-foot-traffic venues. This Privacy Policy explains how we collect, use, store and protect your personal information.

If you have any questions about this policy, contact us at alex@freshlids.com.au.

What information we collect

We collect personal information only when you voluntarily provide it through our website. This includes:

• Enquiry and contact forms: name, email address, phone number, and the content of your message
• Lead and signup forms: email address, phone number (optional), and the category of interest you selected (e.g. venue partnership, general enquiry)

We do not collect sensitive information, financial information, or any information from people under 18.

How we collect it

All personal information is collected directly from you via the forms on this website. We do not collect personal information from third parties or through tracking of your browsing behaviour beyond standard web hosting logs.

Why we collect it

We collect your information to:

• Respond to your enquiry or message
• Send you the information you requested (e.g. partner overview, pricing details)
• Manage our business relationships with venue partners and prospective partners
• Send you updates you have opted into (you can unsubscribe at any time)

We will not use your information for any purpose you would not reasonably expect.

Who we share it with

We do not sell, trade, or rent your personal information to anyone.

Your information is processed by the following trusted third-party services solely to operate our website and communications:

• Resend (resend.com) — email delivery service used to send enquiry confirmations and follow-up information
• Airtable (airtable.com) — cloud database used to store lead and enquiry records
• Vercel (vercel.com) — website hosting provider

Each of these providers is bound by their own privacy policies and contractual obligations to handle your data securely. We do not authorise any of them to use your data for their own marketing or to share it further.

We will only disclose your information to a third party or government authority if required by law.

How long we keep your information

We retain contact and enquiry records for up to 3 years from the date of your enquiry. You can request deletion of your data at any time by contacting us at alex@freshlids.com.au.

Your rights

Under the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles, you have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request that we delete your information
• Opt out of any marketing communications at any time

To exercise any of these rights, email alex@freshlids.com.au. We will respond within a reasonable time, and no later than 30 days.

Marketing emails

If you have submitted a form on this website, you may receive follow-up emails relevant to your enquiry. Every email includes an unsubscribe option. We comply with the Australian Spam Act 2003 and will never send unsolicited commercial email.

Cookies and analytics

Our website is hosted on Vercel, which may collect standard web server logs (IP address, browser type, pages visited) for security and performance purposes. We do not use third-party advertising cookies or build individual user profiles.

Security

We take reasonable steps to protect your personal information from misuse, loss, and unauthorised access. Data stored in Airtable and transmitted via Resend is protected using industry-standard encryption (TLS/HTTPS).

Changes to this policy

We may update this policy from time to time. The effective date at the top of this page will always reflect the most current version.